Why you should start an online wellness business during lockdown
Although Covid 19 and isolation have posed many issues to the standard way we live and how businesses operate, it has resulted in the wellness industry booming more than ever. With our day to day lives as we know them pressed on pause, it has allowed us the breathing space to re-evaluate our lives and explore new avenues. The new normal has seen so many health & wellness businesses move online such as studios and gyms, e-commerce really is the place to invest in your new business venture.
WORKING OUT FROM HOME
With working from home becoming the new normal across the globe and lockdown seeing the closure of many gyms, working out via online platforms and apps has become the go to. Even those that didn’t use to workout regularly are now hooked on home workouts whether it be to reduce anxiety or to pass the time, exercise is valued now more than ever. This makes it the perfect time to market a protein brand to those looking to further enhance their fitness journey with powerful proteins to help tone, build muscle and aid muscle recovery.
Are you thinking that a protein brand is the next venture for you?
Our Food Technicians would love to assist you with product formulation ensuring a smooth consistency and delicious taste using the highest-quality ingredients every time.
IMMUNE BOOSTERS
The virus has reiterated the importance of good health causing many to do their research into supplements they should be taking to boost immunity. This has caused the health supplement sector of wellness to thrive and poses a great opportunity to tap into the market with an online health supplement brand. These supplements could be blends of superfoods such as camu camu, acai and wheatgrass or capsule form vitamins for immunity, hair & nail growth and detoxing.
Here at the All Natural Company, we hold a large selection of superfood ingredients for blends, including fruit, vegetables and herb extracts. Our food technicians would be happy to guide you through the product development phase, recommending the most appropriate raw materials for your application.
ONLINE IS LOW RISK
You can create your e-commerce business from the comfort of your own home and with low risk and little financial investment as you, there is no need to fund a physical retail space or office.
Your marketing strategies can be formed by utilising social media platforms. Instagram is the best place to start. Posting regularly with informative captions and relevant hashtags you will be increasing your brand discoverability and forming a strong brand identity. It has been shown that 83% of Instagram users discover new products and services on the app, with 79% going ahead to search for more information so it is definitely the social platform to focus on.
If you have little to no experience online or would like some guidance, we have an in-house marketing, sales and graphic design team on hand to help with everything you’ll need to get started and to continue to grow your business, from website creation, logo & product labelling design to extensive knowledge in products and ingredients performing well in the market.
STORAGE SPACE
So maybe your living room, turned home office isn’t quite big enough to double as your stock room too?
Not to worry, we have strong relationships with market-leading pick and pack service companies that we can connect you with. They will assist you with sales logistics, hold your stock and distribute it out to customers.
Interested in learning more about the benefits of using a contract manufacturer? Read our blog post here.
READY TO START YOUR HEALTH SUPPLEMENT BRAND?
More about The All Natural Company
The All Natural Company manufactures for over 32 notable brands on the current market, this has enabled market trust with some of Australia’s most influential health and fitness brands.
While operating as the backbone to these well-established health food brands, we have seen firsthand the fluctuation between retail store sales and ‘direct to the consumer’ online sales. The scales have now tipped one way and the reality is it may never reposition itself to support retail as it once was. With more and more consumers joining the online Health and Fitness world, this expansion into health supplements is an opportunity waiting to be capitalized on.
As premium food manufacturers, we offer a variety of services including product formulation and development, label/graphic design, as well as a vast range of packaging capabilities. Any product we manufacture, we guarantee high quality and a healthy return on investment.
Resources:
https://sproutsocial.com/insights/instagram-stats/