How to Create a Successful Online Wellness Business

 

Due to the COVID-19 crisis and lockdown restrictions, business has been driven online. With Australia Post powering an estimated $2.4 billion eCommerce boom during the height of COVID-19 according to an analysis by Deloitte Access Economics (1), there really has never been a better time to launch an online business venture. If you’re unclear on your business idea then check out our blog post on why you should create a wellness business here. Already have an idea in mind? Keep reading to launch your concept into a successful brand. 

Developing your business concept

Step one is to take your business idea and turn it into a concept. You need to think about what your niche in the market is going to be and what is going to set you apart from your competitors. Is your niche going to be unique packaging and branding? Is it a new concept? Often combining two ideas together works really well, for example, bringing your passion to a profitable industry.  Fitness, weight loss and health is the most profitable niche online (2), so how could you mesh this with your passion say for example your passion is baking, you could develop a protein range that’s suitable for making yummy & nutritious desserts and market it that way. 

Securing your business name and online presence

So now you’ve locked in your concept, you should have a good idea on the brand name. If you’re still struggling, brainstorming words associated with your company and it’s purpose with is a good starting point. Then it is time to check that the website domain for your brand name is free & register your website. There are a few to choose from so shop around a little but GoDaddy tends to be the most popular. 


You’ll also need to do the same for social media, it’s unlikely your chosen brand name will be available on Instagram so be prepared to go with a variation of that but ensure that it is consistent with your website to make it as easy for the customer to find as possible. 


You may not want to solely run your company from your website so investigate other places that you can list your brand product/service such as Etsy or Shopify. Instagram also have a shop feature so you can list your products on your Instagram page so customers can purchase while they scroll. 


Website design can be quite overwhelming at first but there are platforms that assist you with the website building such as Squarespace and Wix, who offer free trials so you can test them out and see which one you’re most comfortable using and upgrade to a premium subscription. 


Here at the All Natural Company, we offer full-service contract manufacturing which includes website & logo design and our graphic designers will be on hand to help you with this process. 

Identify your target market through customer profiling

Identifying your target market is key to the foundations of product development and marketing. Create a profile of your ideal customer that you are targeting and ask yourself questions about their lifestyle and their characteristics. For example, what is their disposable income? What is their age? What is their gender? What advantages are you trying to sell to them specifically?

At the All Natural Company, our marketing and sales specialists can assist you with the identification of your target market and we can work collaboratively with our suppliers to offer products proven to be successful with your chosen demographic. 


Branding / Packaging 

You don’t need to reinvent the wheel but you can reinvent the packaging! Branding and packaging are super important, especially when first launching your brand as this is what your new customers will initially be attracted to. You should create a brand colour palette, font library & brand guidelines, which will form the foundation of all branding.

The All Natural Company manufactures protein and health supplements for over 32 notable brands on the current market, this has enabled market trust with some of Australia’s most influential health and fitness brands. We aid our clients to create successful branding and packaging and have gained a wealth of knowledge in the packaging industry from doing so. This enables us to make informed decisions on the packaging & branding for your chosen target audience, using our own experience and market trends to ensure packaging and branding has strong marketability. 

If it is a wellness service or community that you are launching then think of the packaging aspect as what your website and all other marketing tool aesthetics will be. This should be consistent so as your brand grows customers will be able to recognise your brand straight away. 

Protein powder and health supplement manufacturers

So now it’s time to formulate your products if you’re looking to create protein powder and health supplements then you have come to the right place! The All Natural Company specialise in contract manufacturing and our Food Technicians will guide you through the process of product development, recommending the most appropriate raw materials for your application. They are experts in custom flavouring and are highly skilled in enhancing the taste of applications without compromising on the overall nutritional benefits of the products. We also have low minimum order quantities which are great when you’re first launching & once you have developed a strong consumer base it allows you to order the exact quantity that you need which keeps inventory to a minimum and eliminates leftover stock. You will then have capital available to invest in other avenues of your business such as marketing and sales. 

In addition to this, we are constantly monitoring and evaluating new & innovative raw materials as they become available commercially available to offer the latest in nutritional trends to our customers. 

If it is a wellness service or community you’re creating, think of your manufacturers as your partners/suppliers. You need to ensure that you build strong industry relationships with them and that you all work collaboratively to stay up to date with trends and consumer wants in order to become a market-leading brand. Ways to do this include, subscribing to wellness reports, attending talks and networking events. 

To conclude, there has never been a better time to enter the wellness industry and The All Natural Company are here to help you every step of the way. So what are you waiting for? Create your health supplement range today.



 
Matthew Ammendolia